assouline dubai

BR Design immediately recognized that Prosper and Martine Assouline had founded a publishing house unlike any other when it designed Assouline’s New York office. The project was so successful—acknowledging that the publisher of lavish coffee table books on art, architecture, design, fashion, photography, gastronomy, lifestyle and travel was also a savvy curator and marketer of Assouline-branded home furnishings, art, antiques, gifts and accessories— BR Design was hired to design Maison Assouline Dubai for the Fashion Avenue section of The Dubai Mall in Dubai, United Arab Emirates. Like its predecessor, the Maison Assouline London, the luxury concept store for culture was conceptualized as “a refuge for those seeking style, culture and art de vivre.” Indeed, the two-story, 7,000-square- foot space has been likened to a cabinet of curiosities for the affluent, a lavishly appointed contemporary bookstore, gift boutique, and furniture, art and antiques gallery where customers can relax at the Swans Bar, a bar and restaurant evoking Hollywood in the 1930s, a landscaped terrace overlooking the Dubai Fountain, or a private room where the staff can assist customers in making special purchases. If Emiratis were to choose the Maison Assouline Dubai as a favored gathering place, who would blame them?