New York, New York
about the project
Consumers now expect advertising campaigns for print and motion to arrive rich in content and flawless in execution, giving firms such as Digital Evolution a vital, behind-the-scenes role in advertising. Digital Evolution is a digital production firm serving direct brands, advertising agencies and photographers with retouching, computer-generated imagery (CGI), animating, color grading and visual effects (VFX) services. While the public may be unaware of Digital Evolution, the firm’s clientele includes such well-known brands as Michael Kors, Mini Cooper, La Mer, Bose, Sprite, David Yurman and Tommy Hilfiger. Its recently completed, one-floor, 12,700-square foot office in New York’s Financial District, designed by BR Design Associates, lets 60 employees concentrate on their monitors in an open office with benching furniture. In an environment of concrete floors, reclaimed wood, glass office fronts, exposed ducts, accent lighting and contemporary furnishings in black and gray hues with punches of red, the staff has ample opportunities for both focused, individual work and group activity. The setting gives the private and semi-private offices, conference rooms, reception area, lounge, pantry and elevator lobby an open, dynamic, forward-looking image. Clients even sample the excitement of Digital Evolution every time they enter
the elevator lobby’s color-changing lighting.