New York, New York
About the project
One of the major challenges facing online businesses is how to turn curious visitors to their sites into paying customers. Ignition One,
a marketing cloud technology firm, helps clients to effectively convert visitors and improve return on advertising spending and online revenue. By leveraging its proprietary engagement scoring engine and data management services, Ignition One measures historical and
real-time behavior, identifying what products and services are most relevant to consumers and when they’re most likely to buy. The company
currently scores over 300 million users monthly in 55 countries through the efforts of 450-plus employees in 17 offices across 10 countries. For its one-floor, 20,000-squarefoot office in Midtown Manhattan’s MetLife building, BR Design Associates designed a contemporary environment that combines a solid, corporate image with cutting-edge, Millennial flair. This distinctive style is consistently articulated in such varied spaces as open office areas, semi-private and private offices, conference rooms, reception area, break-out spaces, bar, pantry and game area. Minimally detailed furnishings, including classic Modern pieces, a neutral color scheme with bright accents, such basic materials as concrete floors, glass, stone, wood, carpet and upholstery, and cool architectural lighting provide finishing touches that inspire employees as much as they intrigue visitors.